Internal & External Marketing
Marketing, like many other things in dentistry, has changed greatly in in the last five years. Where the words “Marketing and Sales” were once taboo, they are now expected and even in demand in our world. Many of us have jumped on the social media bus, but there are other factors to marketing we cannot forget. First and foremost, make sure you have a marketing budget that is part of your yearly planning. Once you have the budget then it’s important to target the right areas. There are two physical aspects that often get overlooked once in business.
Let’s start with the physical aspect of external marketing. When was the last time you drove to your office a different direction than your normal route? How is your signage? Can it be seen from multiple directions? Is it congruent with your brand? Make sure you also do an outside inspection of your building, the parking lot, as well as your entry way. Keeping those outside appearances is just as important as how the inside of your office looks.